The Ultimate Guide to Creating an Omnichannel Digital Experience
Modern consumers are very discerning. In fact, 88 percent of consumers research products before purchasing them and they don’t just stick to one channel. They […]
Content Marketing for eCommerce in 2021: Dos and Don’ts
Content marketing, no matter what form factor you choose to go with, is one of the best ways to reach and engage customers. But the […]
The 7 Best Evergreen eCommerce Marketing Strategies to Drive Business
We’ve come a long way from direct sales calls, flyer handouts and outdated lengthy sales letters. So what are some of the best eCommerce marketing […]
6 Content Ideas for Your Holiday ECommerce Marketing Strategy
6 Content Ideas for Your Holiday ECommerce Marketing Strategy Customer images Contests and giveaways Authentic ads Inspiration on website Social proof on product pages Transactional […]
How to Adjust Your Email Marketing Strategy for the Post-COVID Normal
It’s an understatement to say that COVID-19 has affected our plans and campaigns for the year. Businesses are making the necessary adjustments and planning for […]
18 Tactics to Grow Your Online Store Conversions By Creating Urgency
Your potential customer loves your product! In fact, they love it so much that they add it to their shopping cart on your website. They […]
How to Leverage Visuals for Your eCommerce Business
When creating content marketing for your eCommerce website you’re sure to use product images to sell your products, but are they enough? Not quite. When […]
29 Stats Proving How Social Commerce is Impacting Retailers
Social commerce has become an unstoppable force in retail marketing. Broadly defined as the use of online social networks to help in the buying and […]
For Enterprise Hotel Brands, Big Content Reaps Big Rewards
Enterprise hotel brands are doubling down on content—and it’s working. Marriott has revamped its content strategy, leading industry publications to wonder aloud whether it’s now […]
Why (and How) to Get More @Mentions and Photo Tags from Customers on Instagram
Instagram, like most social platforms, regularly releases new product features, tweaks its algorithms and updates its APIs. No matter how big or small these changes […]
